SBC Sustainability Shot series: What Makes a Product “Green”?

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By T. Ciprari

Story Published: Feb 1, 2010 at 4:47 PM MDT

Story Updated: Feb 1, 2010 at 4:47 PM MDT

Event Details

Date: February 11, 2010

Time: 530 PM-6:30 PM

Location: Gallagher Business Building, University of Montana Campus

Phone: 406-243-6982

Organization: Montana World Trade Center

Event Description

Sponsors: Sustainable Business Council and the Montana World Trade Center
Contact: Genevieve King, 824-7336, or Susan Anderson, 543-5323
Date: February 11, 2010
Time: 5:30-6:30 pm
Location: Gianchetta Plaza on the second floor of the UM’s Gallagher Business Building
Website for information: www.sbcmontana.org

The SBC will launch its Sustainability Shot series on February 11, 2010 with a discussion entitled What Makes a Product “Green”? with marketing expert Nicole Hagerman, Project Manager at the Montana World Trade Center and Sourcing and Compliance consultant for Overstock.com. The event will begin at 5:30 p.m. in the Gianchetta Plaza on the second floor of the UM’s Gallagher Business Building and is co-hosted by the Montana World Trade Center. This presentation will explore how consumers view the green movement and how companies can differentiate their product to target consumers ranging from Learners to Lohas (those practicing lifestyles of health and sustainability). Existing green platforms and eco-labels, in addition to proposed environmental standards by Wal-Mart and other leading organizations, will also be reviewed. The format for the evening will include a 15-20 minute overview by Nicole followed by 40-45 minutes of questions from the audience. The event is free and open to the public. Refreshments will be served and a no host wine bar will be available. RSVPs to education@sbcmontana.org are requested, but not required.

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